Why Saks collapsed while the rest of luxury retail is growing

Department stores are increasingly being left behind as luxury brands connect directly with customers, both online and in boutiques.
Saks In Talks For $1 Billion Bankruptcy Loan To Keep Doors Open
Saks Global Holdings, the parent company of Saks Fifth Avenue, filed for bankruptcy protection Wednesday.Bing Guan / Bloomberg via Getty Images

Just eight weeks ago, Saks Fifth Avenue was celebrating the return of its annual holiday lights display at its Manhattan flagship store.

The splashy November premiere, complete with an appearance by the Radio City Rockettes, appeared to be a positive sign for the fortunes of the embattled retailer. The previous year, Saks had canceled its holiday light show as part of an effort to cut costs.

Now, however, Saks’ glittery tribute to diamonds and shopping looks more like a last hurrah than a comeback tour. On Wednesday, Saks Global Holdings filed for bankruptcy protection.

In the end, the parent company of Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman was unable to dig itself out of more than $2.5 billion of debt that it took on when it bought rival Neiman in 2024. (Amazon, which invested $475 million to help back the Neiman acquisition, objected to the bankruptcy and said its stake is now "presumptively worthless.")

“You had too much debt. You couldn’t pay your bills, and now they have to figure their way out of this in a new format,” said Dana Telsey, a luxury and retail analyst at Telsey Advisory Group.

In a press release Wednesday, Saks Global said it had “secured a financing commitment of approximately $1.75 billion,” and assured customers its department stores will remain open for business while the company undergoes a Chapter 11 reorganization process.

The slow collapse of Saks over the past year has played out against the backdrop of a global market for luxury retail that is finally showing signs of growth after a slump in 2024.

Bank of America reported an 8% jump in spending on luxury fashion during the first half of October, over the same period a year before.

“Recent improvement has been comforting investors that possibly the worst is over for luxury demand,” said Luca Solca, a global luxury goods analyst at Bernstein.

After a boom when the pandemic ended, the luxury market worldwide cratered in 2024, hit by a storm of changing consumer tastes and a sharp downturn in the housing market in China.

As the rest of the market slowly recovered, Saks was increasingly left behind.

The trouble at Saks also appears to be at odds with what has become known as the K-shaped economy. In this scenario, higher-income households insulated by rising home values and stock market returns have kept spending money on non-essentials such as travel and luxury goods.

Confidence in the stock market is so high among people who own shares, McKinsey senior partner Colleen Baum said, that there is “even willingness to splurge — particularly among younger consumers.”

Meanwhile, lower- and middle-income households that lack the financial cushions protecting the well-off are increasingly struggling to pay for everyday necessities. Added pressure from a weakening labor market and stubborn inflation means many of these consumers have sharply scaled back their overall spending.

Saks is a privately held company, so it doesn’t report quarterly financial results the same way publicly traded companies do.

But analysts at Bloomberg Second Measure say that sales at Saks Fifth Avenue stores have fallen by double digits almost every quarter for the last two years. Saks wouldn’t verify those numbers.

“The Saks bankruptcy isn’t really about luxury declining. It’s about the department store model overall struggling,” said Jenna Rennert, a contributing editor at Vogue.

“Department stores really used to be the gateway to luxury,” she said. “Today, they’re kind of the middleman that luxury brands no longer need.”

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Customers ride an escalator during Black Friday deals in the Saks Fifth Avenue store in New York City in November.Kena Betancur / AFP via Getty Images

But it’s not just the brands that don’t need department stores anymore. Saks also increasingly struggles to make a compelling value proposition to luxury shoppers, many of whom were part of the broader shift away from U.S. shopping malls in favor of boutiques and online shopping.

“This is a company specific incident that occurred,” Telsey said of the Saks bankruptcy. “Many of the other luxury brands who have their own stores, the Louis Vuittons, the Hermes,’ they are performing, and they’re able to attract customers.”

LVMH, the world’s largest luxury conglomerate, reported growth of 1% year on year in its latest third quarter earnings.

The parent company of brands such as Louis Vuitton, Christian Dior, Fendi and Marc Jacobs has long been a bellwether for the overall health of the luxury retail sector.

But Rennert said that it would be a mistake to look to LVMH, a massive stable of standalone brands, for clues about what went wrong at Saks.

“LVMH is really doing well where department stores like Saks have struggled because it owns the brand and the customer experience,” she said.

For Saks, the road to recovery will be paved with selectively closing stores, mending relationships with vendors and paying down corporate debt.

Throughout this process, the 159-year-old company says, it will “remain focused on what has always defined the company: exceptional brands, trusted relationships and an unwavering commitment to its loyal customers.”