Democrats want a fight. In Texas, they're divided over how — and whom — to fight next.

Rep. Jasmine Crockett launched her Senate campaign by highlighting her clashes with Trump, while state Rep. James Talarico has taken aim at a “broken, corrupt political system.”
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AUSTIN, Texas — Texas Democrats may be divided over whether state Rep. James Talarico or Rep. Jasmine Crockett should be their party’s Senate nominee. But they agree on one thing: They’re itching for a fight.

And whoever wins next week’s Senate primary will provide some clues about exactly how Democrats want to go about it — and whom they want to focus on.

Both Talarico and Crockett have been casting themselves as fighters, tapping into the angst among Democratic voters and frustration with party leaders that drove record-low ratings for the Democratic Party following President Donald Trump’s victory in 2024.

As Talarico addressed hundreds of supporters packed into an event center last week in North Austin, one of his loudest applause lines of the night came as he took aim at his fellow Democrats.

“If you hate politics and you’ve never voted before, you have a place in this campaign. If you have voted for Democrats but you’re tired of D.C. Democrats always folding, you have a place in this campaign,” he said.

“And if you voted for Donald Trump but you are fed up with the extremism and the corruption in our government, you have a place in this campaign,” Talarico added.

A few days later, Crockett addressed around 200 supporters gathered at City Cathedral Church in Conroe, where she chided her party for trying too hard to appeal to Republicans in 2024.

“I’m not saying that Republicans are not welcome, because the fights that I’m waging, they are for everyone,” Crockett said. “But I also think that it is truly only fair to the Democratic base to double down and say, ‘I am a Democrat, and I am going to fight for those principled things like raising the wage, which, again, helps everyone, right,” she said.

Talarico and Crockett have put forth competing visions for the Democratic Party as it searches for a path forward following a deflating loss to Trump — and as Democrats try to win their first statewide race in Texas in more than 30 years.

One looks to energize voters across the political spectrum in a fight against a “corrupt” political and economic system. The other looks to energize Democrats’ core supporters in a fight against Trump. And conversations with nearly 30 Democratic voters in Texas in recent days reveal that they are still divided over which path to follow, and which will lead to a victory in November.

Fighting a ‘corrupt’ system

Talarico’s message is rooted in his belief he can appeal to Democrats, independents and Republicans, arguing that cross-partisan appeal is the winning strategy in Texas, which Trump won by nearly 14 points in 2024.

He has certainly taken aim at Trump, recently clashing with the administration over an interview with Stephen Colbert, which the comedian said CBS blocked from the airwaves due to federal regulatory concerns. Talarico seized on the controversy and suggested the Trump administration viewed him as a threat.

CBS said Colbert's show "was not prohibited by CBS from broadcasting the interview. The show was provided legal guidance that the broadcast could trigger the FCC equal-time rule for two other candidates, including Rep. Jasmine Crockett, and presented options for how the equal time for other candidates could be fulfilled."

Still, Talarico claimed “Trump’s FCC colluded with corporate media executives at CBS to keep that interview off the air, and I think it’s safe to say that their plan backfired,” he said Tuesday to the packed rally, hours after the news about his interview broke. His campaign raised $2.5 million over the next 24 hours.

But while Talarico referenced Trump around a half a dozen times during his rally speech, he stressed that the more fundamental fight is against “a broken, corrupt political system” that benefits the wealthy.

“The reason our politics sucks right now, it’s not any one politician. It is the system itself,” he said at the Austin rally.

“The real fight in this country is not left versus right, it’s top versus bottom,” Talarico also said, repeating one of his familiar lines on the campaign trail, the airwaves and the debate stage.

Talarico’s campaign has spent $11.2 million so far on ads touting a message like that — around four times more than Crockett’s ad spending, according to the ad-tracking firm AdImpact. While each of the Talarico campaign’s four TV ads uses the word “fight” or “fought,” none directly reference Trump.

In his first TV ad, Talarico referenced his work against GOP education, redistricting and abortion policies, saying he wants “to the U.S. Senate to take on corruption and make life more affordable.”

Asked after his rally whether that message will resonate with primary voters who may be itching to take on Trump more directly, Talarico told reporters, “My job is to tell the truth and to be myself. And if that resonates with primary voters, then that’s wonderful. And then we can win this primary and go on and win the general. But if not, then so be it.”

“That’s how I assess the brokenness in this country,” he continued.

That message resonated with supporters in attendance, some of whom spoke to NBC News about their frustration with the brokenness of “the system.”

“He understands that there’s something that’s fundamentally wrong with the system the way that it’s set up right now,” said Noah, a civil engineer who declined to share his last name. The Austin native later added of Talarico: “I believe that he’s actually going to make fundamental changes.”

Ethan Adams, 25, who works in tech in Austin, said he is backing Talarico in part because of his “anti-big money” stance.

“I think just any chance to mitigate how corrupt the system feels, slash is … would be great,” Adams said.

Fighting Trump

Crockett has also criticized a “broken” system, but she has more directly taken aim at Trump on the airwaves and on the campaign trail. And she believes her message will help energize disaffected voters who are more inclined to support Democrats.

“They’re gonna try to convince y’all over and over and over that we can’t do this in Texas,” she said at the Conroe church event.

She said that as she was looking through Texas voting data, “What I saw is that we were a nonvoting state. It wasn’t that we’re so red, we weren’t voting.”

Though she is only serving her second term in Congress, Crockett has gained national prominence for sparring with Trump and other Republicans in the media and in videos that have gone viral online.

Crockett launched her Senate campaign in a speech in which she directly addressed the president — and with a 45-second video that featured Trump’s voice hurling insults at the prominent two-term congresswoman.

The first TV ad of Crockett’s campaign features a cartoon depiction of Trump, with a narrator saying, “Texas has a warrior who’s fighting back, a champion for us, our votes, our rights. It drives the president crazy.”

“For me, I will always make sure that I am going to fight for the American people,” Crockett told reporters after meeting with faith leaders in Houston last week. “And that even means going to the highest levels of government, that means going against Pam Bondi. If necessary, it means going against Trump.”

Several Crockett supporters said they were supporting the congresswoman because they viewed her as “a fighter.”

“She’s just not afraid,” April Inman, a voter from Montgomery County, said as she waited to hear Crockett speak in Conroe. “And I think that’s been a problem with Democrats in the past, they’ve been very passive. And I think we need a leader like Jasmine who is not afraid to stand up for what’s right.”

Crockett’s clashes with Trump “definitely” affected Tiffany Bowens’ decision to support the congresswoman in the primary.

“Somebody needs to stand up to him, because everybody else in Congress is letting him do what he wants to do, and that’s why we’re where we are now,” said Bowens, who is from Huntsville and works in the prison system. She donned a Crockett campaign T-shirt as she waited to hear the Democrat speak in Conroe.

“Jasmine will call it out,” Bowens added. “She’s not sitting down and just letting him do it. She’s calling it out. And I like that.”