Co-owner Snoop Dogg receives grand welcome on first visit to Swansea City soccer club

The 54-year-old rapper took the field through a guard of honor ahead of the Championship game against Preston North End.
Snoop Dogg waves a rally towel before a soccer match between Swansea City and Preston North End on Feb. 24, 2026 in Swansea, Wales.
Snoop Dogg waves a rally towel before Tuesday's game between Swansea City and Preston North End.Dan Mullan / Getty Images
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American rapper and producer Snoop Dogg received a guard of honor and was greeted with twirling white towels on Tuesday on his first visit to Swansea City since becoming an investor with the Welsh side last year.

Dressed in Swansea’s colours, the 54-year-old took the field ahead of the Championship game against Preston North End through a guard of honour comprising young footballers from Wales, as over 20,000 fans filled the stands.

The match ended 1-1, with Swansea’s Liam Cullen netting a 95th-minute equalizer.

"Make Some Noise" rally towels featuring Snoop Dogg
"Make Some Noise" rally towels featuring Snoop Dogg decorate the stands before the game.Jacob King / PA Images via Getty Images

Swansea head coach Vitor Matos told reporters that Snoop Dogg had spoken with the players in the dressing room.

“He’s someone that likes to be involved. He was involved not only with us, but as well with the (U.S.) Olympic team. He really loves sports,” added Matos.

“It’s good for him to be involved. I’m happy that we have someone like him who loves the club, loves the city, wants to be here.”

Swansea, who are 14th in the English second tier, face Ipswich Town on Saturday.