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'American Girl' grapples with holding onto loyal fans while drawing in a younger base
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As the iconic American Girl doll brand turns 40 years old, Mattel is taking new steps to give its loyal fan base new options as they get older. But a redesign has some fans asking if the brand is staying true to its roots. NBC News' Dana Griffin reports on the changes fans are seeing in the new dolls.Feb. 28, 2026
